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How to get your business recommended by ChatGPT and Google’s AI answers

What ChatGPT, Gemini, Perplexity and Google's AI Overviews look at before they name a business, and six practical steps to get yours recommended.

Arrowizo team22 October 20264 min read

An AI answer recommending businesses, with your business listed first

A growing share of buyers now ask an AI before they search. Google’s AI Overviews reached 2 billion monthly users in 2025, and OpenAI said in October 2025 that ChatGPT had 800 million weekly users. When someone asks “best dentist near Marina” or “who builds Shopify stores for small brands”, the answer names a few businesses. This guide covers what you can do so yours is one of them.

Some people call this AEO (answer engine optimisation) or GEO (generative engine optimisation). The work overlaps heavily with good SEO, with a few extra steps.

Why it matters for traffic

Pew Research Center tracked real Google searches in 2025 and found that when an AI Overview appeared, people clicked a regular search result 8% of the time, against 15% when there was no AI summary. Fewer clicks reach websites, so being named inside the answer counts for more than it used to.

How AI tools decide which businesses to mention

None of these companies publish a full recipe, but the signals are fairly consistent across ChatGPT, Gemini, Perplexity and Google’s AI Overviews:

  • They can only use pages they’re allowed to read and can understand.
  • They prefer pages that answer a question clearly and specifically.
  • They trust facts that match across many sources: your site, your Google Business Profile, directories, reviews and articles that mention you.
  • They lean on recognisable third-party sources, so mentions of your business elsewhere carry weight.

Six steps to get recommended

1. Let the AI crawlers in

Check your robots.txt file and your security or firewall settings. AI Overviews use Google’s normal crawler, Googlebot. ChatGPT search uses OAI-SearchBot, and Perplexity uses PerplexityBot. If any of these are blocked, your pages can’t be read for answers. Blocking GPTBot only stops OpenAI training on your content; it doesn’t remove you from ChatGPT search.

2. Answer real questions in plain words

Write pages that answer the exact questions customers ask, near the top, in a sentence or two, then add detail. “How much does a dental implant cost in Dubai?” deserves a page with an actual price range, what affects it and what’s included. Vague marketing copy gives an AI nothing to quote.

3. Make your business facts identical everywhere

Use the same business name, address, phone number, opening hours and service list on your website, Google Business Profile, Bing Places, Apple Business Connect, social profiles and directories. Mismatched details make AI tools less confident about who you are.

4. Add structured data

Schema markup tells machines what your page is about. Use Organization or LocalBusiness on your home and contact pages, Product or Service on offer pages, and FAQPage where you answer questions. It won’t guarantee a mention, but it removes guesswork.

5. Get mentioned on other sites

Reviews on Google and industry sites, listings in trusted directories, local news, partner pages and guest articles all count. AI answers often draw on these sources rather than on your own site, so a business that nobody else talks about rarely gets recommended.

6. Check what AI says about you every month

Ask ChatGPT, Gemini, Perplexity and Google the questions your customers ask, and note who gets named. Track it monthly, because answers change. Arrowizo’s VisibilityAI dashboard does this automatically across the main AI tools and shows which of your pages get cited.

AI visibility checklist in six steps 1 Let AI crawlers in. 2 Answer real questions plainly. 3 Same business facts everywhere. 4 Add structured data. 5 Get mentioned on other sites. 6 Check AI answers monthly. AI visibility checklist What gets a business named in ChatGPT, Gemini, Perplexity and AI Overviews 1 Let AI crawlers in Allow Googlebot, OAI-SearchBot and PerplexityBot in robots.txt 2 Answer real questions Put a direct answer at the top, with real prices and details 3 Same facts everywhere Name, address, phone and hours match on every profile 4 Add structured data Organization, LocalBusiness, Product, Service, FAQPage 5 Get mentioned elsewhere Reviews, directories, local news and partner sites 6 Check answers monthly Ask the AIs your customers’ questions and track who is named arrowizo.com

What not to do

  • Don’t publish hundreds of thin AI-written pages to “cover every question”. Google’s spam policies treat mass-produced, low-value content as spam, and pages that repeat what’s everywhere else give AI tools nothing to cite.
  • Don’t buy fake reviews. Platforms remove them, and they can get your profile suspended.
  • Don’t hide your prices if competitors show theirs. An AI answering “how much does it cost” can only quote numbers it can find.

How long it takes

Crawler access and business-fact fixes can take effect within weeks, once your pages are re-crawled. Earning mentions and building pages that answer questions well usually takes three to six months of steady work, much like traditional SEO. Start with the ten questions customers ask you most often, and make sure your site answers each one better than anyone else’s.

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